Bill to Prevent Out-of-State Farms From Using Colorado Labels Passes Committee Unanimously

HB26-1031 would support Colorado producers and protect the integrity of made-in-Colorado products

DENVER, CO – The Senate Agriculture Committee today unanimously advanced bipartisan legislation to support Colorado farmers and agricultural producers by cracking down on false advertising of products originating outside of Colorado.

HB26-1031, sponsored by Senator Dylan Roberts, D-Frisco, would prohibit identifying an agricultural product as being produced in Colorado when selling, marketing, advertising, or distributing the product unless the product is grown in the state.

“Colorado is known for its delicious and high-quality agricultural products like Palisade peaches, Pueblo green chiles, and San Luis Valley potatoes – to name a few,” said Roberts. “Consumers want to purchase made-in-Colorado products and should be able to trust the Colorado Proud label. This bill is about supporting Colorado farmers, ranchers, and businesses who make the real deal, right here at home.” 

Also sponsored by Senator Marc Catlin, R-Montrose, HB26-1031 was first approved by the interim Water Resources and Agriculture Review Committee. It would protect the integrity of Colorado-made products, ensuring Colorado producers aren’t undercut by mislabeled products imported from out-of-state. 

The Trump Administration’s tariffs have driven up costs for Colorado’s businesses, farmers, ranchers, and consumers and limited the available international markets for producers to sell their products. The bill aims to protect Colorado markets for farmers and ranchers to sell their locally-made products and food.

HB26-1031 now heads to the Senate floor for further consideration. Track its progress HERE.